Case Study by Google – Chessbazaar finds a winning strategy with Google Shopping and re-engagement campaigns.

About
Chessbazaar, a small business based in Mohali, Punjab, sells wooden chess pieces, boards, and accessories prized by players and collectors worldwide. Their chess sets are handcrafted by families of artisans from nearby Amritsar, using tools and techniques that date back centuries. “It’s quite a history that we are selling, and we are very proud of it,” says Vikramjit Singh, Founder and Managing Director of Artsmart, Chessbazaar’s parent company.

The challenge
Founded in 2007, Chessbazaar first sold their hand-crafted products through third-party marketplaces. Unhappy with the fees and lack of brand control, they launched their own e-commerce website in 2012 and turned to Google digital marketing products to spread the word. Chessbazaar initially handled their Google Ads and Google Shopping campaigns in-house. But by late 2016, facing increasingly stiff competition from big online retailers, they needed help to showcase their extensive product catalog, especially to luxury chess product buyers in the U.S. and UK.
Chessbazaar initially encountered challenges in identifying, engaging, and then re-engaging potential customers. They also realized that, to reach and then remarket to these unique prospects, they needed distinctive messaging that reflected details such as different price points for different audience segments. For this reason, they found that targeted Shopping campaigns were important especially during the November–December holiday season.
“Shopping campaigns are working brilliantly for us,” Singh notes. Their return on investment (ROI) during the first half of 2018 was 2.53, an increase of 172 percent, compared with the same period a year earlier.

The approach
Chessbazaar worked with OnlineSales.ai to drive brand awareness and boost impressions and site traffic by identifying the most relevant Google Ads search keywords for their products. The team also re-engaged prospects who had already shown interest in their offerings via search, Shopping, display, and dynamic remarketing campaigns. Shopping campaigns ensured that prospective customers saw examples of Chessbazaar products before they visited the website, which increased the conversion rate. Data from
Google Analytics also helped to reach specific audiences and locations in the U.S. and UK, and identify the best times to schedule the ads.

The results
These efforts brought dramatic results for Chessbazaar. Conversions rose by more than 35 percent thanks to display and dynamic remarketing (DRM) campaigns, which helped re-engagement, producing more conversions than standard search campaigns. Clickthrough rates (CTR) soared nearly 43 percent with the use of generic non-brand keywords, sitelinks, callout extensions, expanded text ads (ETA), and structured snippets. Revenues rose 185 percent as cost-per-acquisition (CPA) fell 16 percent. “Remarketing has given us substantial ROI of 2X, and the brand campaigns have also given us a very good conversion rate,” Singh says.

Market impact
Successfully collaborating with their Google Partner was pivotal for Chessbazaar, as was reaching return customers. “Fifty percent of our customers are repeat customers, and remarketing actually was the turning point for us,” Singh notes. Chessbazaar is now looking at digital campaigns in Germany and other European countries, and perhaps Australia and South America as well.

Google ads chessbazaaronline sales chessbazaar

MONTHLY ROUND-UP – JULY 2018

Another month passed and it’s time, to sum up the most important launches of the past month. Reproductions dominated the chess community over the past month, but none shines brighter than the Reproduced 1973 Petropolis 1979 Interzonal Tournament Chess Set. It was certainly the hottest set in our new arrival section over the past month. A few other announcements also took place last month – Dubrovnik Bobby Fischer Reproduced Chess Set Version 2.0 in Lacquer Finished Burnt & Reproduced Ferocious Knights 1890’s Russian Tournament Chess Set

Reproduced 1973 Petropolis 1979 Interzonal Tournament Chess Set
New 1950 Dubrovnik Bobby Fischer Reproduced Chess Set Version 2.0
Reproduced Ferocious Knights 1890’s Russian Tournament Chess Set

Reproduced 1973 Petropolis 1979 Interzonal Tournament Chess Set asserted it’s dominance over the new arrivals section last month. A very special Staunton style set was made for the 1973 Petropolis Interzonal Chess Tournament held in Brazil. The set featured robust pieces with 4.5″ kings and impressive uniquely different hands carved Knights. It’s fitting that Brazilian player Henrique Mecking won the event. A similar style “Petropolis” set was also used in the 1979 Rio de Janeiro Interzonal tournament also held in Brazil. Robert Huebner, Lajos Portish, and Tigran Petrosian tied for first place honors. Just like our Mustang series, the King comes with two beauteous king finials(each side) & proudly stands at 4.3/4.5 inches and its base is robust 1.6 inches. Know More->

1950 Dubrovnik Bobby Fischer Reproduced Chess Set V2 in Burnt Lacquer Finish also made its debut and gathered a lot of fan attention. Like it’s predecessor, this chess set was designed without any religious symbols, without the king crown or bishop mitres. The pieces were designed for play and had wide bases and the pieces required a chess board with minimum 55 mm squares. Know More->

Another noteworthy announcement from the past month is the Reproduced Ferocious Knights 1890’s Russian Tournament Chess Set. This spectacular chess set was used in premier Russian tournaments at that time. The original set is weighted with finely turned pieces and exquisite hand carved knights & we tried our best to replicate the same. Know More about this Product->

Lastly, you will be pleased to hear that we are going to launch exciting new chess sets soon, so stay tuned with us for the bunch of launches and amazing offers this Christmas season! Subscribe our newsletter here

Top 5 trending chess sets of July 2018

Special Edition Reproduced Vintage 1950's Circa Bohemia Staunton Series German Chess Set

 

Special Edition Reproduced Vintage 1950’s Circa Bohemia Staunton Series German Chess Set

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Reproduced 1961 Soviet Championship Baku Chess Set in Lacquer Finish Golden Dyed1961 Soviet Championship Baku Chess Set in Lacquer Finish Golden Dyed

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Reproduced 1963-1966 Piatigorsky Cup Chess Set

Reproduced 1963-1966 Piatigorsky Cup Chess Set Wooden Chess Board Ebony Sheesham Wood

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Chavet Wooden Chess Set

Reproduced 90s French Chavet Championship Tournament Chess Set

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Reproduced Richard Whitty Antique Chess Set with King Side Stamping

Reproduced Richard Whitty Antique Chess Set with King Side StampingAntique Circa 1870-1900 Staunton Series Chess Pieces 

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Happy Chess Playing!

 

MONTHLY ROUND-UP – June 2018

Another month flew by and tradition dictates that once again we take a look at the new arrivals section and round up the most interesting chess sets of the past few weeks. If you think you might have missed something from the busy month, here is a list of what you have missed.

The Defender Luxury Series Staunton Chessmen

Reproduced 1963-1966 Piatigorsky Cup Chess Set in Antiqued Boxwood

1972 Reproduced Fischer-Spassky Staunton Pattern Chess Set V2.0

Reproduced 1961 Soviet Championship Baku Chess Set in Lacquer Finish Golden Dyed

Special Edition Reproduced Vintage 1950’s Circa Bohemia Staunton Series German Chess Set in Lacquer Finished Painted Crimson Boxwood

Let’s see what the gossip is all about. First and foremost, perhaps, is the Defender luxury series Staunton chessmen. This is a luxury design featuring the magnificently robust and remarkable knight. Knights have a divergent style of carving on each side making even more captivating pieces from different angle views. There are 6 cuts in the turrets of the rook. Know more->

The Defender Luxury Series Staunton Chessmen

Moving ahead to reproduced 1963-1966 Piatigorsky cup chess set. We’ve launched one of our best selling Piatigorsky chess set in the new antique finish. This fascinating Staunton-style chess set (referred latterly as Piatigorsky Cup Chess Set) was designed by the U.S. International Master Herman Steinern in the mid-1940s. Know more->

Reproduced 1963-1966 Piatigorsky Cup Chess Set

Coming on to the 1972 Reproduced Fischer-Spassky Staunton Pattern Chess Set V2.0. We’ve reintroduced our impeccable reproduction in the antique & Sheesham variant. This historic Fischer and Boris Spassky Chess set was produced by the legendary company Jaques of London, who also introduced the first Staunton chess set in the fall of 1849. We have reproduced the exact reproduction of the chess set used during the iconic 1972 World Chess Championship rivalry match between legendary Bobby Fischer and reigning Boris Spassky in Reykjavik, Iceland. The reproduction of Fischer and Boris Spassky Chess set(also known as Reykjavik chess set) has been attempted – but never before accurate like this. This reproduction exemplifies a perfect combination of class and history. Know more->

1972 Reproduced Fischer-Spassky Staunton Pattern Chess Set V2.0

Next, on the list is Championship Baku Chess Set. chessbazaar® proudly presents the reproduced 1961 Soviet Championship Baku Chess Set in a unique premium chocolate color. The dark pieces are made of genuine Ebonized boxwood and the light pieces are made of Golden Dyed Boxwood. The carving and turning the quality of the knight is quite spectacular. Knights have a divergent style of carving on each side making even more captivating pieces from different angle views. Know more->Reproduced 1961 Soviet Championship Baku Chess Set in Lacquer Finish Golden DyedAnd as long as we are on the subject of reproduced antique chess sets, the new “Special Edition Reproduced Vintage 1950’s Circa Bohemia Staunton Series German Chess Set ” is one that deserves some attention. Pieces are beautifully hand carved in Painted Crimson Boxwood. The lathe work on each chess piece is noteworthy, especially the unique collar rings and unique Dubrovnik Chess Set like bishops. All chess pieces have a wide base which adds another interesting dimension to the set. Know more->

Special Edition Reproduced Vintage 1950's Circa Bohemia Staunton Series German Chess Set

Lastly, you will be pleased to hear that we are going to launch exciting new chess sets soon, so stay tuned with us for the bunch of launches and amazing offers this fall season! Subscribe our newsletter here>>

That’s all for now. Follow us on Twitter & Facebook to stay up-to-date with the latest releases, offers & promotions. We’d glad to know your views and experiences of the chess sets which you have purchased from us. You can also get the updates direct to your email by sign-up to our newsletter. See you again next month!

Monthly Round UP – May 2018

Yet another month is behind us and our 11th Anniversary Sale dominated the chess community over the past month. First and foremost we want to thank you, everyone, for choosing us. Our 11th Anniversary Sale was jam-packed with many exciting offers and we’ve also launched a couple of other chess sets – The Antique 19th Century Early Staunton Chess Set & The Iconic Drueke Vintage Edition Chess Pieces. For more on these, click on the links below.

The Reproduced Drueke Vintage Edition Chess Pieces
The Antique 19th Century Early Staunton Chess Set

Last month the spotlights were primarily on the Reproduced Drueke Vintage Edition chess pieces exquisitely made from ebony wood and natural boxwood. The King proudly stands at 4.05 inches and its base is robust 1.73 inches. This is a captivated design featuring the magnificently robust and remarkable knight. The carving and the design of the knight are quite spectacular, look closely at the eyes, nostrils, and details around the mane. The design of the other pieces is also highly outstanding. They are meticulously handcrafted from the finest grade ebony wood and polished by hand to give it a rich and long-lasting shine. Shop Now-> 

The Reproduced Drueke Vintage Edition Chess Pieces

The Antique 19th Century Early Staunton Chess Set in Ebony & Antiqued Boxwood with King Side Stamping also made its debut and gathered a lot of fan attention. The king is 3.38 inches high and its base is a robust 1.6 inches. The chess set comes with 34 pieces including 2 extra queens. This antique chess set was produced in early 19th Century. The set was beautiful in its functionality yet easy to be produced in large scale. The pieces were rugged with heavy stable bases which did not tumble easily. The rooks were turned to look solid castles, the pawns were minimalist but refined, the bishops had simple mitres. The design of the set was somewhat similar to 1849 chess set. There are many variations in the design available now but most of these have been derived from the original Staunton design. Shop Now->

That’s all for now. Follow us on Twitter & Facebook to stay up-to-date with the latest releases, offers & promotions. We’d glad to know your views and experiences of the chess sets which you have purchased from us. You can also get the updates direct to your email by sign-up to our newsletter. See you again next month!

Monthly Round UP – April 2018

Chess Carnival 2018 was jam-packed with new arrivals. The past month has been really a busy one, we introduced a bunch of new reproductions last month. These reproductions bring back the good times for our chess collectors who were looking for heirloom quality historic chess sets. Just in case you missed something from the busy schedule, we have prepared a quick rundown of all the highlights of the Chess Carnival.

Reproduced Cavalier Antique Chess Set Staunton Series

Reproduced 90s Imperial Collector Series

Reproduced Richard Whitty Antique Chess Set

Reproduced Vintage 1950’s Circa Bohemia Staunton Series German Chess Set

The Candidates Series

Reproduced 1880s-90s Circa Lasker Staunton Pattern Antique Chess Set

Reproduced 1961 Soviet Championship Baku Chess Set

Reproduced 90s French Championship Tournament Chess Set

First and the foremost on the list is Reproduced Cavalier Antique Chess Set Staunton Series. We are pleased to announce the impeccable Cavalier series chess set, exquisitely made up of ebony and natural boxwood. The King proudly stands at 4 inches and its base is robust 1.73 inches. This is a classic design featuring the magnificent and robust knight. Know More=>

Reproduced Cavalier Antique Chess Set Staunton Series Chess Pieces

Next on the list is Reproduced 90s Imperial Collector Series Chess Set. Designing this chess set has been attempted – but never before accurate like this. This chess set is reproduced in collaboration with one of the greatest & oldest chess carvers in the chess world. The same carver who crafted the original imperial Chess Set back in 90s. The new version features a significantly improved knight, Rook & Queen. We’ve also increased the width of every chessmen. The Wider base gives the better stability while playing speed chess. know More=>Reproduced 90s Imperial Collector Series Chess Set

Reproduced Richard Whitty Antique chess set is the most beautiful chess set we have ever launched! Yes, you heard it right Richard Whitty set has been generating a lot of buzz & spreading it’s attention like wildfire in every chess enthusiast mind. Its new kind of king stamping is marvelous.  Richard Whitty was one of the greatest chess carvers of all time. He worked in the John Jaques factory which was in London and carved some spectacular chess sets. Though Richard Whitty carved many chess sets but this design had no match. Know More=>Reproduced Richard Whitty Antique Chess Set with King Side StampingThere is always something new about chess that makes this game never go out of fashion no matter what the current trend is! From 2007 to till date, we have launched the different kind of chess sets ranging from magnetic series to giant series, but this chess set is specially designed for die-hard chess fans out there. Reproduced Vintage 1950’s Circa Bohemia Staunton Series German Chess Set. This chess set is also reproduced in collaboration with “Michael Ladzinski”, one of the greatest chess collectors in the chess world. The 1950’s vintage circa Bohemia German set was very popular in 1950’s because of its fabulous design and its so-called “dragon” Knights. A later version of the 50’s set was used at the 1970 Siegen Olympiad with less impressive “chicken head” Knights. Know More=>
Reproduced Vintage 1950's Circa Bohemia Staunton Series German Chess SetMoving on to the Candidates Series. The Candidates Series Staunton chess set is exquisitely made from bud rosewood or ebony wood and natural boxwood. This is a captivated design featuring the magnificently robust and remarkable knight. Know More=>Buy The Candidates Series Staunton Chess Set OnlineReproduced 1880s-90s Circa Lasker Staunton Pattern Antique Chess Set is an arresting reproduction, mainly for its excellent value and exquisite design, featuring the finest aspects of Staunton pattern. This Lasker Staunton Pattern Chess set was produced by the legendary company Jaques of London in 1880. Jaques of London company was known for their well-finished quality chess pieces, they introduced their first chess set in the fall of 1849. 1849 Staunton chess set was beautiful in its functionality yet easy to be produced in large scale. Shortly after the 1849 chess set became popular Jaques of London launched a new chess set. Know More=>

Buy Reproduced 1880s-90s Circa Lasker Staunton Pattern Antique Chess Set OnlineThings have really been getting heated during the last week when we launched Reproduced 1961 Soviet Championship Baku Chess Set. Reproduced 1961 Soviet Championship Baku Chess Set’s dark pieces are made of genuine Ebonized boxwood and the light pieces are made of Boxwood. The King proudly stands at 4″ tall with a base diameter of 1.57″. The carving and turning the quality of the knight is quite spectacular. Knights have a divergent style of carving on each side making even more captivating pieces from different angle views. The lathe work on each chess piece is noteworthy, especially the unique collar rings and elegant curves. There are no cuts in the turrets of the rook. Know More=>

Reproduced 1961 Soviet Championship Baku Chess SetLast but not the least is Reproduced 90s French Championship Tournament Chess Set. This peerless Reproduced Fide Approved 90s French Tournament Chess Set in Staunton style is made up of bud rosewood / ebonized and boxwood. This chess set has been specifically designed for the tournaments or serious chess players.The King proudly stands at 3.89 inches and its base is a robust 1.61 inches. This fascinating French chess set was designed by the famous French maker called Chavet in the early 90s. The set was used during the iconic World Chess Championship in 1990(Lyon). Since then, the design has gone through many iterations but this early 90s version is one of the best chess sets ever designed in the Staunton style. Know More=> 

Reproduced 90s French Championship Tournament Chess Set

Moving ahead with another much anticipated Reproduced 1940 Soviet Club Chess Set in Ebony & Ivory White chess set which was due to get launched in last week of April, has been launched today. Here’s the link=>

That’s all for now. Follow us on Twitter & Facebook to stay up-to-date with the latest releases, offers & promotions. We’d glad to know your views and experiences of the chess sets which you have purchased from us.

Monthly Round UP – March 2018

There’s no doubt that the chess reproductions are always a hot topic in the chess community, regardless of what time of the year it is. To fulfill the aspirations of the collector community, we at chessbazaar, introduced the Chess Carnival last month. Our this chess event gathered a lot of interest among the collectors. Recently added new sets put the reproduction antique category back on top as the most viewed category. For the full scoop on all of the above, plus some other launches from the past month, just scroll down and hit ‘em up.

Reproduced Richard Whitty Antique Chess Set with King Side Stamping in Ebony / Antiqued Boxwood
The Parker Staunton Series Lacquered Chess Set in Burnt Boxwood & Natural Boxwood
American Chess Magazine – Issue #6
Reproduced 1940 Soviet Club Chess Set in Ebony / Antiqued Boxwood

Chess was originated by some Indians in India, before the 6th century AD and there is one more interesting fact that most of the wooden chess set also manufactured in Amritsar(India). As a respect to our loyal chess collectors, we have introduced this dazzling chess set “Reproduced Richard Whitty Antique Chess Set “. The King proudly stands at 3.75″ tall with a base diameter of 1.65”. The dark chess pieces are made of genuine ebony wood. The opposing pieces are made of boxwood which is traditionally used for white side. Richard Whitty was one of the greatest chess carvers of all time. He worked in the John Jaques factory which was in London and carved some spectacular chess sets. Add this wonderful replica to your collection by clicking this link->

Reproduced Richard Whitty Antique Chess Set with King Side StampingThings have really been getting heated during the last month when we launched the Parker Staunton Series Lacquered Chess Set in Burnt Boxwood. The Parker Staunton Series in Staunton style is made up of burnt boxwood and natural boxwood. The King proudly stands at 3.9 inches and its base is a robust 1.6 inches. Along with the classy design, what makes this chess set so unique is how it feels in your hand. To create the dark side of this set, pieces are actually burned followed by the final carving and design work. These techniques create a beautiful contrast between the blackened areas and the natural boxwood color underneath. We then polished them in the high gloss lacquer which gives the chess pieces a smooth shiny surface. The set is entirely handmade in India. Know More->

The Parker Staunton Series Lacquered Chess Set in Burnt BoxwoodChess Magazines lovers rejoiced this month – American Chess Magazine – Issue #6 is out now. Buy Now->

American Chess Magazine - Issue #6

Did you ever starve for a chess design you always wanted? Chessbazaar is there to help you make your dream chess set a reality. Know More->

And to top things off, some of our best sellers are on backorder, We welcome you to place an order for out of stock items and take an extra discount of 25% off with coupon BACKORDER25. Shop Now

Being official for a few weeks now, Reproduced 1940 Soviet Club Chess Set has held a tight grip in the collectors community. Enthusiastic fans waiting impatiently for one of the greatest reproduction to be back in stock again. Reproduced 1940 Soviet Club Chess Set’s dark pieces are made of genuine Ebony wood and the light pieces are made of Antiqued Boxwood. The King proudly stands at 4.05″ tall with a base diameter of 1.73″. The dark chess pieces are made of genuine ebony wood. The opposing pieces are made of boxwood which is traditionally used for white side. It is one of the fairly easy woods to work with and shows off aesthetic detail. This marvelous chess set made in USSR was never used in any tournament, never reproduced. Know More->

Reproduced 1940 Soviet Club Chess Set in EbonyThat’s all for now. Follow us on Twitter & Facebook to stay up-to-date with the latest releases, offers & promotions. We’d glad to know your views and experiences of the chess sets which you have purchased from us.

 

10 Greatest Chess Masters of all Time!

Chess Grandmaster Garry KasparovGary Kasparov – Gary started learning his training at the age of 10 at Mikhail Botvinnik’s chess school. In 1979, he accidentally entered into a professional tournament which he won. Started ruling the chess kingdom at the age of 22, youngest ever undisputed champion in 1985, he remained #1 until his retirement in 2005.

ANATOLY KARPOV – Youngest ever Soviet National Anatoly Karpov Chess Granmaster Master (age 15), World junior chess champion in 1969, defeated Korchnoi and Spassky in 1974 and challenged Fischer for the World Title. He won the 1995 Linares tournament which is considered to be the strongest tournament in history.

Emanuel Lasker Chess GrandmasterEMANUEL LASKER – The longest ever(27 years) to dominate the chess world. Emanuel Lasker began his reign in 1894 by defeating Steinitz by 10 wins, 5 losses and 4 draws to win the World Title. Later in 1907 he defended his title against Marshall and won flawlessly.

Related: The Top 5 Iconic Chess Sets every Chess Collector Must Possess

Wilhelm Steinitz – He was branded as Austrian Morphy. InWilhelm Steinitz Chess Player 1866 he defeated Adolf Andersson, then he became the strongest active player in the world. 1873-1882, the period when he only ended up playing one match, against Blackburne but won it flawless 7-0.

José Raúl Capablanca Chess GrandmasterJose Capablanca – Capablanca, the undisputed master of the Blitz chess, he began his chess at the age of 4. At 13 defeated the Cuban champion, at 18, defeated the US Champion Frank Marshall 15-8. Finally, in 1921, he won the World Championship and ended the Lasker reign and set up himself as the new World Champion which he successfully defended for next 6 years.

Bobby Fischer - Chess PlayerBOBBY FISCHERFischer, began his career at the age of 14, winning 8 US Championships, at 15, became the youngest Grandmaster and the youngest ever candidate for World Championship. In 1970 he on 20 consecutive matches in “1970 Interzonal”. By 1972, he defeated Boris Spassky to become the World Champion.

Chess World Champions - Alexander Alekhine Alexander AlekhineAlexander Alekhine, one of the strongest players of Russia by 16, and strongest player in the world by 22, as mentioned earlier, began his reign by defeating Capablanca in 1927.

Mikhail Botvinnik – He began his reign in 1948 whichMikhail Moiseyevich Botvinnik | Soviet chess player continued till 1963. He retired in 1970 and devoted himself to development of chess programs and training young Soviet Players.

Related: 5 Reasons Why Collecting Chess Sets is a Good Idea?

Paul Morphy Chess Player of All TimePaul Morphy – He is considered to be the most gifted chess player. Morphy participated in the first American Chess Congress which he won to become the champion of United States.

Viswanathan Anand – The highest rated player in the world and World Chess Champion, he held the FIDE World Chess Championship from 2000-2002. Anand is one of the six players to cross the 2800 mark. He officially gained the #1 on November 1, 2010. Anand is the most versatile player as he is the only one to win the world championship in many formats including Knockout, Tournament, Match, Rapid, and Blitz.

MONTHLY ROUND-UP – FEBRUARY 2018

February is celebrated as a month of Love all over the world. So The month of “love” was dedicated to the decor lovers as we came up with the new range of Giant Monstrous Series. These new giant series bring back the good times for our chess buyers who are looking for heavily weighted and long lasting chess Pieces. The Cavalier Chess Set Staunton Series Chess Pieces also had a major presence in the new arrival section throughout the month. For the full scoop on all of the above, plus some other top stories from the past month, hit up the links below.

The 2018 CB Giant Monstrous Series Staunton Chess Pieces in Bud Rosewood & Box Wood

The 2018 CB Giant Monstrous Series Staunton Chess Pieces in Ebony & Box Wood

The Cavalier Chess Set Staunton Series Chess Pieces

New 1950 Dubrovnik Bobby Fischer Reproduced Chess Set Version 2.0 in Ebonized Boxwood / Box Wood – 3.6″ King

DGT Starter Kits 

We are pleased to announce the Giant Monstrous Series Staunton Chess Pieces heirloom quality chess set exquisitely made from bud rosewood and natural boxwood. The King proudly stands at 6 inches and its base is robust 2.5 inches. This is a huge chess set featuring the magnificently robust and gigantic knight. Know More->

The 2018 CB Giant Monstrous Series Staunton Chess Pieces

Moving on to The Cavalier Chess Set Staunton Series. These chess pieces are the exact replica of the chess set which was produced by the American company in the 1967 and was approved by The United States Chess Federation. The King proudly stands at 4 inches and its base is robust 1.73 inches. Know More->The Cavalier Chess Set Staunton Series Chess Pieces in Ebony / Box Wood

New 1950 Dubrovnik Bobby Fischer Reproduced Chess Set Version 2.0 in Ebonized Boxwood / Box Wood with the 3.6″ King that made an appearance last month is definitely worth checking out. Appropriately weighted these pieces are very stable on board and a pleasure to touch and feel. Know More->New 1950 Dubrovnik Bobby Fischer Reproduced Chess Set Version 2.0 Getting into a new hobby like playing chess with wooden chess set is an expensive endeavor. Sometimes the cheapest point of entry is a starter kit that perfectly combines a group of items you need to learn about your new hobby. Explore our all-new DGT starter kits here->New 1950 Dubrovnik Bobby Fischer Reproduced Chess Set Version 2.0

And for a blissful ending of the week, check out the video of our Arabian Knight Chess Set uploaded by one of our favorite buyers “Richard”. The video highlights all the hi-gloss finish pieces on wooden red ash burl maple chess board & if you are facing oxidation/white residue problems on your bud rosewood chess pieces then this video is for you. You can follow his tips on how to make your chess pieces shiny at home & fix oxidation, white residue, fungus problems on your bud rosewood chess set.

Here’s an easy fix for all. (By: Richard)

That’s all for now. Follow us on Twitter & Facebook to stay up-to-date with the latest releases, offers & promotions. We’d glad to know your views and experiences of the chess sets which you have purchased from us. You can also get the updates direct to your email by sign-up to our newsletter.

MONTHLY ROUND-UP – JANUARY 2018

The first month of the year 2018 saw plenty of announcements. But The Reproduced 1940 Soviet Club Chess Set in Ebony / Antiqued Boxwood undoubtedly takes the cake last month and the fans are lining up to get one. As we get closer to Valentine’s day the calm before the storm has started to settle in. We are already running our massive Valentine’s Day Sale. As we send off the first month of 2018, let’s look back and see what new announcements have been made last month.

Reproduced 1940 Soviet Club Chess Set in Ebony / Antiqued Boxwood
The Grand Cigar Divan Chess Set from the famous Simpson’s-in-the-Strand
Genuine Leather Chess Board with Built-in Storage in Black Anigre & Red Ash Burl Color
Genuine Leather Roll-up Backgammon Set in Black & Brown Color
Genuine Leather Tic Tac Toe in Black & Brown Color
Genuine Leather Folding Backgammon Set in Black & Brown Color

A bunch of new chess items was announced last month, but none shines brighter than the Reproduced 1940 Soviet Club Chess Set in Ebony / Antiqued Boxwood. Reproduced 1940 Soviet Club Chess Set’s dark pieces are made of genuine Ebony wood and the light pieces are made of Antiqued Boxwood. The King proudly stands at 4.05″ tall with a base diameter of 1.73″. We’ve implemented new antique finish process in this chess set: The new antique finish is accomplished through an innovative four-step process of color and rotational 3-D polishing for a uniform finish. This new antique finish even prevents pieces from cracks and splits. Shop Now>

Reproduced 1940 Soviet Club Chess Set in Ebony / Antiqued Box woodNext, on the list is The Grand Cigar Divan Chess Set from the famous Simpson’s-in-the-Strand. Reproduced Grand Cigar Divan Chess Set offers a 4.3″ King with a base diameter of 1.6″ and all chess pieces are non-weighted and non-felted as per the original design of the chess set. Shop Now->The Grand Cigar Divan Chess Set from the famous Simpson's-in-the-Strand

Genuine Leather Chess Board with Built-in Storage in Black Anigre & Red Ash Burl Color is Made in India by our adept artisans, this magnificent leather chess board in black anigre & red ash burl color comes with two separate drawers(one for each side), which keeps your chess pieces secure when not playing. Shop Now ->

Genuine Leather Chess Board with Built-in Storage in Black Anigre & Red Ash Burl Color

Genuine Leather Roll-up Backgammon Set in Black & Brown Color => Handmade with the finest leather this roll-up backgammon is super lightweight & wrinkle free(*when folded properly). This set is easy to transport compared to the flat and folding backgammon sets, so you can carry this roll-up backgammon easily to your tournaments, clubs, or next door. The set itself is light and thin for easy folding. Shop Now ->

Genuine Leather Roll-up Backgammon Set

Genuine Leather Tic Tac Toe in Black & Brown Color => Handmade with top-notch materials this tic tac toe features a stylish fit and finish, with perfectly contrasting wooden squares. Crosses & knots are also made of high-quality wood. Shop Now->

Genuine Leather Tic Tac Toe in Black & Brown Color

Genuine Leather Folding Backgammon Set in Black & Brown Color => Made from top-notch leather with crisp, clean lines, and features a stylish fit and finish, with perfectly contrasting brown and black stones precisely enveloped with stainless steel. The dices are also made of high quality rigid Stainless steel. Shop Now ->

Genuine Leather Folding Backgammon Set

We’re now into February and getting closer to the President Sale, which kicks off this weekend. So mark the time and start counting down.